How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 04:48
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
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Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Why do you think Democrat favorability ratings are so low?
Processes
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.